M&F Reps

Workouts & Wheels: How Josh York Built GYMGUYZ into a Global Success

Muscle & Fitness Chief Content Officer Zack Zeigler speaks with GYMGUYZ founder and CEO Josh York about how York took his fitness idea from his parent's dining room to a global franchise. 
More from M&F:
Web: muscleandfitness.com
Apple Podcasts: Apple Podcasts
Spotify: Spotify
Google Podcasts: Google Podcasts
Stitcher: Stitcher

A Smart Mirror for Lifters? The Forme Lift Offers 200 Pounds of Total Resistance

Trent Ward is the founder and CEO of Forme (https://formelife.com/), the producer of two smart mirrors — Forme Studio and Forme Lift — that compete with brands like Mirror and Tonal.
What makes Forme different? For starters, aesthetics were as important as functionality. (Seriously, how many fitness mirrors do you see get covered in magazines about architecture?) 
Also, the Forme hardware is 68 inches, which is larger than both Mirror and Tonal. Plus, it features a 4K screen that's useful if you opt in to the live coaching feature.
If you spring for the Lift ($5,995), you'll have access to 200 pounds of total resistance. If you want the Studio, you'll spend about $2,500. So yeah, it's pricey.
See what Ward says sets his product apart from other smart mirrors and what early mistakes he made as CEO.
*Support for M&F Reps is brought to you by manscaped.com. Use code "REPS20" for 20% off your order. #sponsored

AppleTV+’s ’Monster Factory’ Captures the Reality of Indie Pro Wrestling

The Monster Factory on Apple TV Plus is a six-episode docu-series that provides an insightful perspective into the world of professional wrestling, featuring an eccentric group of aspiring wrestlers and their passionate coach, Danny Cage. 
Cage, owner of the Monster Factory Pro Wrestling School, a former wrestler himself turned coach, spoke with M&F about his experience in the pro wrestling industry and offered priceless insights into his coaching approach.
Whether you are a fan of wrestling or not, this series offers a compelling look into the complex issues faced by the wrestlers both inside and outside of the ring, such as struggles with confidence, fear, and confronting adversities head-on. 
Check out the Monster Factory series on AppleTV+ here.

Wake Forest Pitching Recruit’s Advice for Aspiring Athletes

Wake Forest-bound pitcher Andrew Koshi joins us to discuss what it takes for athletes like himself, who wish to play at a high level, to avoid coming up short. Also, we cover the importance of mental preparation and the his advice for aspiring student-athletes.

How Coaches Can Improve Communication & Mental Toughness With Athletes

Jared White is the director of development at IMG Academy. So, uh, what does that involve? Well *deep breathe* he oversees staff management and daily operations for the Athletic Training, Strength & Conditioning and Nutrition departments.
IMG Academy is a Florida-based school that has earned a stellar rep for aiding student-athletes both on the field and in the classroom. Here, White offers input and advice for coaches to improve communication with athletes, as well as providing current athletes and even rec athletes advice for building mental toughness.

Joe De Sena: Why Fear Is Mostly Fiction

Spartan CEO and founder Joe De Sena explains why fear is usually factional, how he's approaching building his business back up after COVID, and why working from home has had unforeseen drawbacks for peoples' mental health dn motivation. 
 
More: M&F's Best Joe De Sena Quotes

Sports Doc: Focus on Strengths (Not Weakness) To Enhance Performance

Dr. Duncan Simpson, IMG Academy's Director of Personal Development, manages a team of mental coaches and leadership coaches who deliver mental and leadership training to student-athletes across eight sports. Here, he offers tips to excel both on the field and in your personal and professional life.

Former FSU Strength Coach: Be Flexible With Exercise Selection

To create the personalized, pro-inspired workouts in the Gx app, Dan Schaefer, PhD. had to focus more "quality of movement and exercise" rather than get stuck on included specific exercises. 
In this discussion, the former Florida State University strength and conditioning coach and current assistant professor pulls back the curtain on his career progression, his advice for others who want to become S&C coaches, and where he'd like to see the Gx app in the future.
More info and interviews from the GSSI and Gx team here.

How Gatorade Plans to Make its Gx App the Go-To Resource for Athletes

Drew Palin is the senior director of digital innovation and ecosystem at Gatorade.
If you don't know what that title means, don't worry about it. I didn't either until I asked him. Unsurprisingly, it's a huge job with some cool perks. How many of us get to work out with the Watt brothers on company time?
One of the big projects Drew recently worked on was the overhaul of the GX app, which is a free training tool with workout programs and science-backed info for future athletes, current athletes, and people who want to tear themselves off the couch and do athletic things.  
Also, in the conversation, when we mentioned Eric or Dan that's Dr. Dan Schaefer and Dr. Eric Freese, who are the lead programmer and principal scientist for the app, respectively. 
More info here: https://www.muscleandfitness.com/gatorade-gx-app/
 

How GSSI Scientists Use Sweat & Tech to Improve Athlete Performance

Eric Freese, MS, Ph.D., is a principal scientist at the Gatorade Sports Science Institute (GSSI) in Frisco, Texas.
Eric and his team are more involved in capturing and using data to help athletes perform better and less involved with finding new flavors for Gatorade drinks.
More: https://www.muscleandfitness.com/gatorade-gx-app/