How Gatorade Plans to Make its Gx App the Go-To Resource for Athletes
Drew Palin is the senior director of digital innovation and ecosystem at Gatorade.
If you don't know what that title means, don't worry about it. I didn't either until I asked him. Unsurprisingly, it's a huge job with some cool perks. How many of us get to work out with the Watt brothers on company time?
One of the big projects Drew recently worked on was the overhaul of the GX app, which is a free training tool with workout programs and science-backed info for future athletes, current athletes, and people who want to tear themselves off the couch and do athletic things.
Also, in the conversation, when we mentioned Eric or Dan that's Dr. Dan Schaefer and Dr. Eric Freese, who are the lead programmer and principal scientist for the app, respectively.
More info here: https://www.muscleandfitness.com/gatorade-gx-app/